Types of YouTube ads offer a vast reach with billions of users globally. It is a cost-effective platform for showcasing your brand, products and services. It also provides the opportunity to tell your unique brand story in a visually engaging way.

YouTube ads come in several different formats that can be delivered to viewers across all devices – from desktop to mobile. The type of youtube ad that you choose depends on the aims of your campaign and your budget. You can pay for YouTube promotions on a cost-per-view or cost-per-engagement basis.

Non-skippable in-stream ads play before, during or after videos on YouTube. These short ads (6 seconds) are ideal for raising brand awareness on a large scale. They are best used for creating a sense of urgency and getting your message in front of viewers who may otherwise miss it.

Demystifying YouTube: Understanding Types of YouTube Ads

Skippable in-stream ads have the option for audiences to skip after five seconds. These video ads can be played before, during, or after a video, and advertisers pay when they get a view or interact with the ad.

Masthead ads are premium YouTube ad formats that appear in the top of search results and on the YouTube homepage. They look just like a suggested video but with a flag to indicate that it is an ad. These ads can be run on a cost-per-day basis and are ideal for brand awareness campaigns that require a massive reach. For example, a sports team can use these YouTube ads to promote their brand to fans and increase video views of an important game or event.