The cost to run Facebook ads is dependent on many factors, including the ad objective, budget, and bidding strategy. When determining your advertising spend, it is important to consider all of these factors to ensure you are making the most of your marketing dollars.

The Facebook Ads cost calculator that is available when setting up your ad estimates your costs primarily based on your bidding strategy. The auction process will attempt to earn your lowest-cost conversions while still maximizing the value of your ads. Choosing to optimize for clicks means the auction will prioritize getting your ads in front of people who are most likely to click the ad.

Determining the Cost to Run Facebook Ads: Factors to Consider

Choosing to optimize for relevance will help you reach the right audience at a lower cost and improve your ad quality, which is a key factor in improving your ad performance. This will also make your ad more likely to show up in the news feed and sidebar.

Another major factor in determining your cost to run facebook ads is the choice of campaign objectives. Awareness campaigns are a great fit for top-of-funnel conversions; Consideration and Conversion campaigns align with middle-of-funnel goals; and Product Catalog Sale and Purchase campaigns are the best options for bottom-of-funnel conversions.

Lastly, the day of the week can have a big impact on your cost to run facebook ads. In 2020, Likes were cheapest on Tuesdays and Wednesdays, while they were pricier on Mondays and Fridays. However, these trends are not consistent throughout the year, so it’s important to pay attention to your data each quarter.